Channel Those Orders and Win Over Customers’ Hearts

You’re always looking for new ways to stay competitive in your respective industry. Bravo! This is a good move as innovation always helps to keep clients happy and likewise entices new customers to order your goods and services. And these can only be a good thing.

So have you ever considered a “multi-channel” ordering management system? As the name suggests, a  multi-channel ordering service employs various types of media or “channels”, if you will, to take in such requests as subscriptions, claims processing, and of course, product orders. The trick is to cover all the channels that customers usually use—and then some.

One of the most popular media where people usually order is the good old telephone. Studies have shown that at least 78 % of clients still prefer using the phone over other types of media because it somehow makes it more personal. Hearing a human voice assist you in your time of need assures clients that help is, indeed, on its way.

Then of course there is live chat. Just like the telephone, live chat allows you to “call” and order that shirt and cap on the Mercedes-Benz Lifestyle website without fear that your credit card information might be “stolen” by a virtual thief on the shopping cart of the online shopping site, security measures notwithstanding. Again, it is security and personalization at your fingertips.

And then there are email and social media. When you’d rather put your orders down on “paper” and make sure that everything is in “black and white”, these are the ways to go. They make take a bit longer than voice calls, but they do work if handled properly and monitored constantly.

If you still aren’t convinced of such a move, maybe Chris Martin’s words can sway you. He notes, “Keeping your competitive advantage in today’s multi-channel retail marketplace” is the way to go.

We couldn’t agree with him more.

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