Fulfilling Those Orders Shows That You Value Your Clients
It’s one thing to promise something to someone; it is a totally different story, however, to actually deliver on that promise. When your fast food chain says that you can deliver the customers’ food within “30 minutes or less”, stick to that claim. Failing to fulfill those order “claims” can spell disaster.
Yes, ladies and gentlemen, order fulfillment counts a lot in a small to medium business such as yours. In fact, the people at Entrepreneur.com even say that, “Fulfillment is connected to everything else in your operation”. What does this mean exactly?
When a customer calls up your contact center hotline to place an order for a dozen hamburgers, sent to 32 Jones Street, that client expects nothing less. So it is your job to ensure that the said request be fulfilled to a “t”. You cannot have someone bring the food and say “oops, sorry we thought you said 11 burgers”—it just won’t cut it.
Beyond burgers and food, order fulfillment plays a vital role in your business because it shows how much you value your customers.
It is just like when you set an appointment with your dentist. If it wasn’t for that nagging, aching tooth, you wouldn’t even take the time to think about the fellow. So it would be totally understandable if you felt just a wee bit “stressed” to learn that he forgot about your scheduled visit. Yes, failing to fulfill appointments—just like those orders—can drive away your valued customers.
On the contrary, when you’re prompt and detail-driven, winning over clients’ hearts is easy. In fact, nothing beats the best ads better than delivering on your promises and claims. It is so effective that it can even make your existing clients bring along a friend or four more. Yes, everyone loves a company that values its clients and actually shows it.
So the next time someone calls your order taking hotline, see to it that those requests are fulfilled to the letter—and on time, of course.
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