“Would you like to have fries with that?” we often hear this phrase when we buy burgers from fast food chains. How often do you actually say yes to that? If you say 70-100 percent, then whatever fast food chain you frequent to is doing a great job at cross-selling.

When you order products and services online, you also see those offers that include a plus one or a complimentary product. For example, you want to buy a table, there will be suggestions beside it or a pop-up that would ask you if you want to buy chairs or mirrors, or whatever they think would be perfect with it.

These offers are what we call cross-selling. For brands and companies, it is very important. Businesses are always open to more revenue and sales so cross-selling is a great strategy to explore and learn.

 

Using Inbound Order Taking Services For Cross-Selling

Every time a customer orders, they would go through an order taking process. For inbound order taking services, it is important that they maximize every transaction and conversation with a customer. Whether it is a newly acquired one or an old existing one, cross-selling a product or service is a given.

For order taking process, customers are often always asked if they want something else to go together with their order. If you offer amazing customer service, they would probably give back to you and would buy a complimentary product. If not, then you have to step up your game.

Call center agents are skilled to do this task. They are trained to offer different products and services available to reach a quota or target. Customers are being offered more products and services than they initially ordered and without realizing it, they would take the bait.

 

Numbers To Prove That Cross Selling Is Effective To Increase Sales

It is much more expensive to get a dollar from a new customer than getting it from your existing ones. They also explained that it is 140 percent more costly to obtain new customers than to just retain your current ones.

Meanwhile, Hubspot found out that “Existing customers are easier to sell to — by a long shot: You’re 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. So if your company isn’t cross-selling, you’re just leaving money on the table.”

Harvard Business School also stated that when customer retention increases, profits also increase.  So this can mean that when you take care of your customers and cross-sell them products, your sales will likely increase. Moreover, to prove that statement, Clarity found out that “a five percent increase in customer retention can increase a company’s profitability by 75%”. It is that effective.

 

Other Benefits of Outsourcing Order Taking Process Services

• No need to acquire new customers as it is more expensive
• Round the clock service for customers all over the world

Increase your sales through cross-selling with the help of our inbound order taking services! Contact us now!