When Fast Is Not Enough: Tips On Effective Order Taking
The concept of fastfood take-out is arguably the purveyor of the fast-rising order taking service industry. Believed to have been started during wartime in the United Kingdom, the Women’s Volunteer Service saw the need to bring food to many Londoners who had lost their homes as a result of the Blitz. Now, some sixty years after, the basic principles of ordering and delivering fast, hot, and fresh food remains, even in peacetime.
While fastfood and other types of delivery and order taking services have sprouted like mushrooms over the years, you may be wondering how to make your own order taking service a cut above the rest? Fortunately, there are a few ways which, believe it or not, don’t require you or your staff to have a degree in rocket science.
First of all, you might want to start by partnering with a call center service. Despite the rise of new communication tools like social media, the telephone is still the way to go for many folks. This likewise holds true for the order taking service sector. Thus, having your 24/7 order taking contact center is the way to go. Just look at McDonalds, KFC, Pizza Hut, and other huge food retail outlets who are raking it in, partly due to their offering on-the-go delivery services all-day and night.
Beyond offering a 24/7 delivery service, however, your order taking customer call center must likewise have a competent, friendly, and well-mannered team to take down those orders. Going back to the fastfood example, imagine a client who calls up your contact center hotline a little past 1:30 in the afternoon. The time alone is enough indication that James (your caller) has nothing else on his mind but that large meat-lovers’ pizza which he expects to be delivered straight to his doorstep in half an hour. Anything that gets in the way of that pizza will be devoured—incompetent and rude order taking call center agents included.
Remind your order taking contact center team to speak clearly, listen carefully, and be friendly—even if they encounter a rude client. In the end, this will pay off handsomely.
Speaking of paying off nicely, keeping those order taking tips in mind can go a long way in keeping your customers happy. Who knows? They may be so happy that you may even receive a few orders from their friends who may likewise have a case of the midnight munchies sometime soon. But that’s another blog story for another day.
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